“When I started college, I had no idea what I wanted to do. I was searching for something that genuinely excited me and gave me a sense of direction. Through my involvement in Panhellenic, I found a passion for marketing, branding, and communication - something I never expected but now couldn’t imagine myself without.

Serving as Vice President of Public Relations has been an incredible experience. From leading the PHA Marketing Team to managing social media, recruitment materials, merchandise, and our website, this role has given me hands-on experience that has been both fulfilling and valuable for my future. It’s been an opportunity to develop real-world skills, build my resume, and do work that I truly enjoy.

I’m so grateful for this position and everything Panhellenic has given me so far. Excited for what’s to come!”

Brooke Koons, Vice President of Public Relations

What does the VP of Public Relations do?

As the Vice President of Public Relations, I oversee the marketing and communication efforts of the Panhellenic Association to ensure consistent and effective branding. My key responsibilities include:

  • Team Oversight: I lead, coordinate, and delegate tasks to the PHA Marketing Team, ensuring the timely and efficient creation of marketing materials that align with Panhellenic’s mission and goals.

  • Recruitment Materials & Merchandising: I design, edit, and approve the PNM Packet, recruitment items, and other materials, such as Potential New Member bags and shirts, in partnership with the Vice Presidents of Recruitment and Vice President of New Member Relations. I also create the design and production of all merchandise for recruitment.

  • Content Creation & Strategy: I develop and implement content strategies for social media and other communication channels to enhance engagement and increase the visibility of the Panhellenic community. Additionally, I manage and maintain the Panhellenic website, ensuring it remains up to date and serves as an informative resource for both members and PNMs.

  • Brand Management: I ensure a cohesive and professional image of the USF Panhellenic Association across all marketing platforms, maintaining a strong and recognizable presence.

Contact: Usfpanhellenic.vppr@gmail.com